Product Photography

National Companies Use Professional Photography To Make Their Products Stand Out

It has been easy to understand why national companies highly value professional photography for their product presentation. Just the right eye to capture perfect lighting, depth of sharpness, inviting angles of view and true rich color tones set a mood that pulls the viewer into the image, making them feel placed within reach of its subject.

I have had the privilege of working with one of the highest quality porcelain tile manufacturers in the world, Contempo Tile, who needed a detail shot of a new product of theirs in their branded line, called Laminam XL, Porcelain Slab. It is “the beauty of natural stone with the durability and stain resistance of porcelain.”

Notice the image here, their slab, Cava Bianco Statuario Venato has a brilliant detail of the true veining found in the marble it represents. The highly randomized design allows for virtually non-existent pattern repeat making it look genuine.

To make this image true to color I used my Canon 5D, Mark IV with EF 16-35mm f/2.8L USM lens set at 0.6 sec @ ISO 100, f/6.3 16mm for my ambient shot, 1/6 sec @ ISO 100, f/6.3 16mm for my 2 flash shots, using my single Broncolor Siros 800L Monolight, set at 6.0 watt energy. I blended them in Photoshop and processed the final corrections in Lightroom to make this look like how I saw it while standing in the room.

This image would not have been achieved using my iPhone. As amazing as iPhones are, they do not have the processor to pull in the depth of field in a large file size while absorbing the light to create such high resolution without grain noise and distortion.

Many projects that professional photographers have an advantage over simple point and shoot devices like all-in-one cameras or smartphones like the iPhone X or Galaxy S9 is the high performance of the hardware invested to produce the matchable detailed quality. Many dollars go into photography equipment to make them perform better than the lower or even moderate quality camera products out there.

So, getting back to companies who use professional photographers. Who do they prefer their product be shot by? To give its most revealing texture or deep, rich true color, the professional photographer, even the ones who have the equipment, knowledge, skill and foresight to make their products stand above the rest, those are the ones they want!

On your next promotion or product presentation consider hiring a professional photographer who literally can make a difference in your marketing by producing high resolution images that will sell.

See also these other images taken from this same shoot along with a few other projects we marketed for other companies.

VanLeggalo Photography

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